SALLAD

(sa·luhd)

Written & Directed by Tramaine Townsend

The name of the film is SALLAD. Properly pronounced like the dish, salad.

Dallas has changed drastically. Townsend has occupied the space long enough to see and be a part of it. Inspired by his collaborators and creative peers, the filmmaker found motivation to elevate the meaning of his work and what it stands for. With SALLAD, he intends to open a larger dialogue with culture leading the charge, sharing a closer look at the many subcultures of Black people in Dallas. Each vignette is designed to be seen in a captivating moment, putting each individual front and center. It is a vision of the city filled with pride – recognizing where we came from, where we are now, and where we’ll go in the future.

The people, places, things, and ideas in Dallas made this film. They are the ingredients for a well balanced, synonymous combination. Townsend wants the world to see it as he does.

JBW and Townsend embarked on this journey together back in 2020. The film will be available online to the public starting May 1, 2023.