The JBW x Luar | Atmosphere collaboration captures the creative synergy between two brands known for their bold, unconventional approaches. Luar, founded by visionary designer Raul Lopez, has garnered acclaim for its culturally rich, gender-fluid, and forward-thinking designs that challenge traditional fashion boundaries. JBW marks a significant moment in both industries and showcases the brands’ shared dedication to transcending norms where time and fashion merge.

Credits

Brand Direction: Teke Busk & Kendall Falcon
Creative Direction: Jessi Jackson
Art Direction: Jessi Jackson and Raul Lopez
Campaign Design: Jonathan Lucio
Product Design: Efrain Villa and Michael French
Photographer: Nick Glover
Styling: John Handford with LUAR clothing
Hair: Walter Fuentes
Makeup: Eduardo Jimenez Perez
Nails: Astrid Curet
Talent: RAFAEL RODRIGUEZ, Victoria Eath, WILLA DEVEREUX
Casting: F10
Production: Kaylee Phelps

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